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In a world of fast food, frozen products and unhealthy grab and go meals, it’s refreshing to know that there is a new bread company in Buffalo committed to bake only the freshest, handmade breads and rolls daily and ready to serve you the most delicious breakfast and lunch sandwiches and subs.

This client was looking for a brand look and message that would set Buffalo Bread Company apart from the other bakers in town. I fresh, contemporary look with emphasis on freshness and quality.

Hodgson Russ LLP turned to Tom Peters Creative to develop a celebratory logo in honor of the law firm's 200th anniversary. With more than 200 attorneys in six cities, Hodgson Russ wanted the new brand to reflect its deep history as well as its focus on the future. The bicentennial logo was designed to be fully integrated with the firm's well-established mark and a suite of materials was developed for a variety of uses including invitations, retractor/window banners, cards, gifts for clients, print ads, digital banner ads and a five-minute Bicentennial video.

When either developing a new brand from the ground up or having the opportunity to re-brand a older, outdated look, the one thing that hasn't changed over the years is that there's never a "one size fits all" approach to solving the creative challenge.

Each opportunity comes with it's own set of unique goals and guidelines based on clients objectives. If your looking to start with a new approach, develop your idea that's scribbled on a napkin or refresh an existing brand with years of equity, we should talk.

Directing a team of experienced photographers, food stylist, on-property chefs and VP of Food & Beverage, we created a series of custom menu images that was used throughout a variety of restaurants within the clients footprint.

Having the ability to work closely with the on-property chefs, we had the chance to focus on product presentation, quality of ingredients and appetite appeal.

A central New York State furniture manufacturer was looking to not just update their brand look but to visually communicate their products quality, flexibility and ingenuity towards delivering high-end office solutions for discerning clients.

A bold brand direction for a highly effective product.

This assignment needed a all new branding approach. Starting with a new product logo design and than addressing the other components they needed to go to market; corporate identity material, product packaging, POS displays, collateral/direct mail and promotional materials.

Re-branding of the City of Buffalo new fleet of vehicles. Development of a look that replaced the outdated, softer approach with a stronger, more traditional visual presents on the streets.

Both the Mayor and the Police Commissioner expressed a need for a visual approach that would communicate a sense of authority throughout the community as well as a design solution that would stand the test of time.

Hodgson Russ, Buffalo's largest law firm and oldest continuously running business, needed a brand refresh and a consistent look for a variety of applications. Tom Peters Creative brought the firm's established branding direction into the 21st century for a series of ads, invitations, announcements and other promotional/marketing material. All were given a dynamic and contemporary look while the brand's integrity remained uncompromised.  

With a well established name and reputation throughout the response vehicle industry, Empire Emergency knew it was time to update their brand message and visual presents to the level of professionalism and commitment that they apply towards all their clients.

The assignment started off as a refresh of their existing logo with a few adjustments along the way. As always, after addressing the clients requests and showing them what they thought they wanted, I presented a completely new design that launched Empire in a direction they always wanted but never had the right creative team on board to get them there.

Brand development and packaging re-fresh for the complete line of SKINFIT Apothecary products.

When Weber Knapp was looking to introduce this new line of counterbalance hinges, their goal was to create a brand that would tell the Vectis story as well as grab the attention of our target customers. This new brand also needed to fully communicate the benefits of their product in a manner in which these customers were accustomed.

With years of experience in disaster clean up and restoration, this group of dedicated professionals wanted to break off on their own and develop a trusted brand that consumers could rely on.

The assignment was to develop a brand that reflected their experience, knowledge and commitment to getting your life back to normal.

After years of rebranding companies, I found the best way to show a client how the approved creative direction can work across their marketing is as simple as showing them.

A big part of the branding process is taking the client through the journey of how the new direction will take shape. Working closely with the primary decision makers, my goal is to build clients confidence by exploring a variety of examples that will test the viability of the overall creative approach.

The following concepts will illustrate how a well thought-out design direction will lay a solid foundation for communicating a flexible yet consistent visual message throughout your branding as you move it forward.

If you think that a rebrand starts and finishes with just the redesign of your logo, we really need to chat.